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Saturday, November 6, 2010

Online Game: how to create something that will bring real money?

Creating online games - a tricky business, even thinner East. After all, it must be embodied a whole world, moreover, it has become a kind of reflection of the real world, his surrogate replacement - otherwise no one wanted to play it. Should be intriguing, able to interest potential players of various age categories. Eternal human values - love, friendship, and even desirable - the possibility of family (in this case, of course, psevdosemeynyh) relations. And yet, all is not guarantee that the game will bring a very real income, measured in quantities of convertible currency. Thus, the creation of an online game. We will not consider games like checkers, chess and others like them - quiet options for games that require thinking. This is - for the intellectuals, for "nerds." It's about the games that are available to everyone, ranging from plumbing and finishing with an academician, you can play with as long as the opportunity to reach the keyboard, and till the last day, even in senile insanity, even in the infant pink shades. It is these games generate maximum revenue. But the players they do not think they were fighting, moving from one battlefield to another. The first thing that must be present in a game - a fascinating story that should unfold in the vast virtual world. Man-made scenes reminiscent of the real world, are not the best. Such a world everyone sees every day and the game is not particularly welcomed. The game should open a hitherto unknown worlds, allow to plunge into a tale that is different from everyday reality. Therefore, the optimal choice: worlds a la the middle ages, but with an admixture of magic (the magic especially now in vogue, to see this, simply read the ads in the newspapers). Space battles are also relatively well, but much inferior to the Middle Ages - not everyone wants to look into the future, but try their hand at "past" - is another matter. Mandatory condition: plot of the game must be with an open ending. That is, no finals by definition not provided. Otherwise the player to the end and finish the killing Most Important Plokhish, simply go into another game. And this - the loss of a potential taxpayer money. Therefore, there should be if not a permanent improvement of the world, the existence of permanent enemies, which can kill every day. And here he is, the key of success and revenue of online games: Must be provided for the confrontation of races. Every day, killing computer design drawn monsters are not too interesting. But if on the other side of the screen real live enemy (ie, another real player), the game takes an entirely different color. And here it is from here that the rate of return. Pays for what a player, especially when it was initially attracted by free online games? For powerful armor, weapons, driving and fighting animal, and so forth - in short, a weapon of destruction. But only in one case, a willingness to invest not only time but also the very real money: if it comes to destroying the living enemy. It should be noted that this same enemy is alive in similar circumstances, and he on the other side of the monitor is the same almost real "bad guy". And, therefore, also pouring real money into the game. The process goes on increasing, if only the creators of the game have provided additional options for the development and improvement of weapons of attack and defense, as well as bonuses for each murder is not drawn monster - namely, the other player. For example: a donation so many deaths of enemies to the goddess, spirit, dragon keeper - and you will have additional opportunities (for example, the goddess, flattered by the gift will enhance the impact, will increase the vitality of the character). It is important that these options were limited in time, so there is incentive for new offerings, and, therefore, for new financial investments. Very well, if in the game, not only the opposition of two races, but the division of each race at a small community. After all, everyone tends to tying friendship - is a natural consequence of the instinct of survival. Convenient if friendships can be transferred to the new game level, for example, the creation of the clan. This - not only convenience of users, but also an additional way to pumping out real money out of the game. Someone from the clan gets the most "cool" armor, mount a powerful and militant animal and gun of the latest model. Naturally, everyone else will start to seek the same. Herd instinct, unfortunately, has not been canceled. In addition, the ragamuffin be awkward if everyone else look like royalty. And another bit of real money kapnet creators of the game. Instinct of procreation - another way to get money. Of course, in the virtual world we can talk only about surrogate relationship (although it should be noted that often the virtual dating and relationships translate into something quite real), but the relationship in any case are present. And heterosexual characters interact. How can I express my sympathy, appreciation, and so on the character of the opposite sex? The easiest way - to present a souvenir. Virtual, but nevertheless, not cheap. If this souvenir is also useless for the game - the better. Conclusion virtual marriage in the gaming space - extra money for the ceremony as well as on painted wedding rings and gifts to the newlyweds. All this requires money, and game profession (such too should be provided to lure players who initially against the investment of real money) is traditionally do not provide the required level of "gaming revenue" of the character. Therefore - once again the real money. Yet without virtual registry offices, souvenirs and other small things you can do. Will be sufficient to counter races - and the game will flow very real banknotes. So if you want to create a financially successful online game, refer to create the image of eternal enemy, but not painted, but almost the present. And a little lyrical conclusion. You have read all of the above. You still scared? Do you still want to play online games? You want to play them are your children? And it is not in the cost of the player drawn to acquire a weapon or a magic elixir of fearlessness. Namely, in the key position of such games: the confrontation of races. Think: what will make the game a child, a teenager? What is the idea of the real world, he has emerged as a result of such games? Maybe, on second thoughts, you're still scared. And offer your child a real relationship, real parental care and guardianship, rather than subcontract his upbringing computer, and even more so - the online games.

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